The first video* explains how author websites should be formatted for success. Specifically, it gives tips on how to construct author bios, divide published works into separate pages, include content that readers look out for, include links to social medias, and understand the usefulness of a blog and newsletter. It stresses the importance of sharing this knowledge and why it is worth presenting.
*gives tips on working with digital rhetoric, when creating an author website, without actually acknowledging the meta-concept of digital rhetoric
This second video looks at rhetoric in general, particularly outlining the ideas Aristotle developed. It discusses the types of rhetoric that he determined: forensics, epideictic, and symbouleutikon. The latter, otherwise known as deliberative rhetoric, is perhaps the most persuasive, for it projects an appealing ideal that urges audiences to take action. Here, we learn how to best apply deliberate rhetoric by utilizing ethos, pathos, and logos.
Video #3 presents visual rhetoric in a easy-to-understand, comprehensive manner. It stresses the importance of recognizing how visuals affect meaning. It does this by walking us through examples of analysis on an advertisement, note of complaint, and academic works.